SERP preview and title & meta length checker
See exactly how your page will look in Google before you publish it — measured in pixels, which is how Google actually decides what to cut, rather than in characters.
Your snippet
49 characters
157 characters
- Title fits without truncation.
- Description fits without truncation.
- Title is present.
- Description is a usable length.
Search result preview
Web Design Company in Kolkata | Website Designing
Leading web design company in Kolkata. Custom website designing, responsive UI, eCommerce and corporate web design by a 20-year studio. Call +91 70033 91355.
Widths are measured with the fonts and sizes Google renders at, which is why this differs from a character-count checker. Google may still rewrite your title or description if it judges another part of the page a better match for the query — this shows what it will display when it uses yours.
Writing a title that survives truncation
The single most useful habit this tool encourages is front-loading. A truncated title loses its end, so whatever distinguishes your page must appear at the start. "Web Design Company in Kolkata | Sayak" survives a cut intact; "Sayak — Your Trusted Partner for Professional Web Design Services in Kolkata" loses the only two words that mattered. Read your title as though the last third were missing, because for a meaningful share of searchers it will be.
The second habit is writing the title for a person choosing between ten results rather than for a crawler. Keyword stuffing was effective a decade ago and is now one of the main triggers for Google rewriting your title entirely. If the title reads like a list of phrases rather than a description of the page, expect it to be replaced with something Google assembles from your H1 — and that replacement is usually worse than a well-written title would have been.
For descriptions, accept that Google will rewrite yours for most queries and write it anyway. It gets used when it matches the query closely, which is disproportionately the high-intent searches you most want. Put the key message in the first sentence, because the tail is the part that disappears, and include the specific detail that distinguishes you — a price range, a location, a number, a guarantee. Vague descriptions get rewritten more often, because Google can usually find a more specific passage in the page than the one you wrote.
Finally, check both devices. Mobile wraps to more lines and therefore shows more text, so a description that reads as complete on a phone may be cut on desktop. Since most Indian traffic is mobile but many B2B decisions get made on a desktop later in the process, both matter.
Six rules that hold up
- Front-load the distinguishing words — truncation removes the end.
- Write for a person choosing between ten results, not for a crawler.
- Put the key message in the first sentence of the description.
- Include a specific: a price, a place, a number, a guarantee.
- Check desktop and mobile — they truncate differently.
- A unique title per page. Duplicates are a common cause of Google rewriting them.
About snippets and truncation
If you want a second opinion on the titles across a whole site rather than one page, that is part of what our SEO work covers.
Because Google truncates snippets by rendered width, not by character count. A title of sixty narrow characters such as "Illinois Institute" fits comfortably, while sixty wide characters such as "MMMMM WWWWW" does not. Character limits are a useful rough guide and they are only a guide — this tool measures the actual rendered width using the same fonts and sizes Google displays at, which is why its verdict sometimes differs from a character counter.
On desktop, roughly 600 pixels for the title and about 920 pixels across two lines for the description. On mobile the container is narrower but wraps to more lines, so more text is displayed in total. As rough character equivalents that works out near 55–60 characters for titles and 150–160 for descriptions, which is where the familiar rules of thumb come from.
Google rewrites descriptions for the majority of queries, choosing a passage from the page that better matches what was searched. This is normal and not a fault. Your description is a strong default that gets used when it matches the query well, so it is still worth writing carefully — but you should expect variation across different queries and not treat a rewrite as an error.
Yes, though less than it did a decade ago. Its larger effect now is on click-through rate: two results ranking in similar positions can perform very differently depending on whether the title tells a searcher that this page answers their question. Google also rewrites titles when it judges yours unhelpful — typically when it is stuffed with keywords, identical across many pages, or missing entirely.
It is free, requires no sign-up, and runs entirely in your browser. Nothing you type is transmitted to us or to anyone else — the measurement is done locally using the browser canvas, which is also why it works with no network connection once the page has loaded.
Aim for roughly 50 to 60 characters and check the pixel width, because that range assumes average character widths. More useful than any limit is the ordering: put the distinguishing words first, since a truncated title loses its end. "Web Design Company in Kolkata | Sayak" survives truncation far better than "Sayak — Your Trusted Partner for Web Design in Kolkata".
Why the result you see is often not the one you wrote
A great many site owners write a careful title and description, publish, search for their page, and find Google showing something else entirely. This is normal behaviour rather than a fault, and understanding why it happens changes how you write them.
Descriptions are rewritten for the majority of queries. Google is assembling a snippet that answers the specific thing that was searched, and a passage from deep inside your page will often match a long, specific query better than a general description written before anyone knew what would be asked. Your description gets used when it matches well, which is disproportionately on the shorter, higher-intent searches — exactly the ones you most want to win — so it remains worth writing properly.
Titles are rewritten less often but the triggers are more within your control. Google replaces a title when it is stuffed with keywords, when it is duplicated across many pages of the same site, when it is missing, or when it is so generic that the H1 is plainly more useful. The replacement is usually drawn from your H1 or from prominent on-page text, and it is almost always worse than a well-written title would have been. If you find your titles being rewritten routinely, the cause is usually one of those four, not bad luck.
The practical conclusion is to write both for a human deciding between ten results, keep each one unique, lead with what distinguishes the page, and then check the rendered width here before publishing. That covers everything you can actually control, and the rest is Google doing its job.
One caveat worth knowing: brand names appended after a separator are frequently dropped on mobile, where the container is narrower. If your brand is the thing people search for, it belongs at the front. If it is not yet well known, it is the right thing to lose first.
It is also worth checking a handful of pages rather than one. Title problems are rarely isolated — they usually come from a template that appends the same suffix everywhere, or from a CMS field that was left to auto-generate from the H1. Running six or seven representative pages through this tool will tell you within a few minutes whether you have a page-level problem or a site-level one, and those need very different fixes.
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